The bottom line is branding could be thought of as providing your businesses services or products having a unique name and identity that your customers will recognise and recall favourably when creating a selection between both you and your competitors. Corporate identity and branding are closely linked because the former concept reflects and encompasses the other. The identity is connected towards the company philosophy as well as the branding can make the philosophy tangible in addition to visible being a legal entity through a trademark.Given the overwhelming quantity of brands around giving your products a unique name and identity isn’t a simple process and Seth Godin gave some useful advice as he said “Today, usually the one sure method to fail is usually to be boring. Your one potential for success is usually to be remarkable.” In a competitive arena he suggests that making remarkable products is exactly what set a small business apart from all other similar competitive products. Remarkable products therefore will also require remarkable branding and thus also remarkable Branding Packages. The packaging cannot come with an incongruous complement the brand name. If you are selling goat’s milk your branded packaging should be affected by it and just what goat’s milk buyers want to see.This raises the purpose of market and consumer analysis to have concept of precisely what attracts your specific target market so that you can match it towards the branded packaging accordingly. The best goal of your company is to make money and therefore to generate sales. When customers value your product or service, brand awareness increases and repeat sales are generated which in turn contributes to your important thing. Conducting surveys with consumers could be a great tool in determining whether your branded packaging is performing its job and is also a method to locate trends that may lead to strengthening your brand. The top of branded glory is when a product manufacturer becomes synonymous with the merchandise and enters the psyche of the population. Certainly one of my favourites will be the term ‘hoovering’ instead of ‘vacuuming’.